Heineken opens a pop-up bakery where we challenged Mark Plaating, a Master Boulange, to bake a one-of-a-kind, great tasting bread using Heineken’s unique A-yeast - with the taste being reminiscent to that of Heineken's beer. We created the launch film.



Director: Bas Verwoerd

DOP: Stephan Polman

RTV producer: Bianca Licher

Producer: Mitchell R. Duffree


Editor: Thomas Schenk

Agency: TBWA

Production Company: Vidiboko